10 Best Cosmetic Packaging Design Ideas in 2024

Cosmetic packaging is not limited only to an ordinary functional container. It is a means by which businesses get to promote their identity, attract consumers, and, especially in 2024, be flexible enough to navigate through rapidly changing industry trends.

Several years ago, the beauty and skincare industry became a part of newly launched innovations. These innovations applied to cosmetic product packaging that is now designed with more sustainable, personalized, and technologically advanced directions rather than traditional ones.

Today, cosmetic brands are focusing more on creating new designs and using sustainable materials that are good for both the earth and the people who use them. Additionally, inventive designs to maintain and enhance the joy of customers are also tools for brands to achieve success and exposure. In this blog post, we will explore the 10 best cosmetic packaging design ideas that are not only innovative and eye-catching but also practical and sustainable.

Creative Cosmetic Packaging – Blanc Naturals

One of the most creative secondary packaging in the cosmetic industry comes from Blanc Naturals. This Australian skincare brand has come up with a unique aesthetic of a round cardboard tube packaging. With lots of golden details, a modern approach, and feminine notes, the glass dropper product bottle is hidden into the beautiful box.

Cute Makeup Packaging – Sweet Tarte Craving Eyeshadow Palette

Not only does Tarte pay great attention to the look of their products, but also to their packaging. The sweet and captivating eyeshadows that smell like chocolate are also packed that way. This delight comes in a resembling secondary packaging, which delivers the exact same look as the eyeshadow palette.

Beautiful Makeup Packaging – Florasis

With its innovative approach to packaging design, Chinese brand Florasis is constantly gaining more and more popularity. With the idea of incorporating retro packaging and traditional makeup concepts, Florasis has designed the 3-tier drawer rigid makeup kit, which resembles a retro vanity stand. Incorporating Chinese cultural marks with the modern aesthetic of the makeup has shaped Florasis as one of the most unique makeup brands that not only pays attention to the quality of their products but equally to their packaging.

The embossed box pattern, shaped boxes, and palettes are just some of the ways that show how Florasis skillfully integrates the Chinese style into the product packaging to attract consumers from a visual point of view.

Unique Makeup Packaging – Muzigae Mansion Objet Liquid

This new and growing Korean vegan makeup brand – Muzigae Manion caught the eyes of customers with its velvety lip tint that comes in chic, paint tube-like packaging.